Building one commercial engine from a fragmented go-to-market model.
A fast-growing regional provider had strong demand but inconsistent performance across markets. We aligned its offer, sales motion, and management cadence around the most valuable customer segments.
The challenge
Growth had outpaced the systems behind it. Regional teams sold differently, high-value opportunities were not consistently prioritized, and leadership lacked one view of commercial performance.
What we did
Clearpath combined customer economics, win/loss analysis, and frontline interviews to redesign segmentation, coverage, and the weekly commercial rhythm. We piloted the model in two markets before scaling.
The result
The new approach created a common commercial language, concentrated resources on the best opportunities, and improved both pipeline quality and conversion.